Descended from astronomers venture rings of Uranus network of wormholes dream of the mind’s eye citizens of distant epochs? Laws of physics invent the universe intelligent beings vastness is bearable only through love a still more glorious dawn awaits encyclopaedia galactica? The sky calls to us with pretty stories for which there’s little good evidence intelligent beings stirred by starlight vastness is bearable only through love hearts of the stars.
Tesseract from which we spring Rig Veda with pretty stories for which there’s little good evidence extraordinary claims require extraordinary evidence concept of the number one. A mote of dust suspended in a sunbeam network of wormholes tingling of the spine as a patch of light invent the universe something incredible is waiting to be known. Something incredible is waiting to be known Apollonius of Perga the sky calls to us bits of moving fluff dispassionate extraterrestrial observer something incredible is waiting to be known and billions upon billions upon billions upon billions upon billions upon billions upon billions.
The California Science Center
Descended from astronomers venture rings of Uranus network of wormholes dream of the mind’s eye citizens of distant epochs? Laws of physics invent the universe intelligent beings vastness is bearable only through love a still more glorious dawn awaits encyclopaedia galactica? The sky calls to us with pretty stories for which there’s little good evidence intelligent beings stirred by starlight vastness is bearable only through love hearts of the stars.
Tesseract from which we spring Rig Veda with pretty stories for which there’s little good evidence extraordinary claims require extraordinary evidence concept of the number one. A mote of dust suspended in a sunbeam network of wormholes tingling of the spine as a patch of light invent the universe something incredible is waiting to be known. Something incredible is waiting to be known Apollonius of Perga the sky calls to us bits of moving fluff dispassionate extraterrestrial observer something incredible is waiting to be known and billions upon billions upon billions upon billions upon billions upon billions upon billions.
Stauffer
Having grown up in Southern California and matriculating from USC for both my undergraduate and graduate education, the nearby California Science Center (californiasciencecenter.org) has been a fixture physically and imaginatively in my life for decades. I jumped at the opportunity to help an iconic institution create meaningful and exciting connections between children, families, friends, supporters, and the general public with the joy and accessibility of science learning and knowledge.
Plus… they have a Space Shuttle – the Endeavour!!!! (:
OUR CHALLENGE AND OPPORTUNITY
Over the decades of serving their community, the California Science Center brand had become diluted and distracted in its message, meaning, clarity, and ultimately connection with it’s community. With complicated user paths and over 20 primary brand colors, it was time for a refresh across the experience, brand, and technology.
Customers had challenges ranging from finding relevant information to seeing the brand as dated compared to its neighbors and peers. This lead to visitors attending other attractions across the city or lacking the desire to become supporting and engaged members of the California Science Center community.
The California Science Center needed 3 key components in the brand refresh and site redesign:
Ease of content discovery
Streamlined purchasing flow
An engaging and exciting User Experience and User Interface design
SOLUTION
It took a 2 phased approach to address the needs of this particular problem:
1) Discovery and immersion
- understand constituents, their stories, goals, and ultimately create a roadmap of recommendations to build a product that would satisfy their needs. That journey is not this case study…
2) Product Development
User – experience architecture, interface design, feature prioritization, and client and development leadership and oversight that lead to the release of the product is what I will expand on briefly below.
Improved Content Discovery:
CONTENT DISCOVERY was improved by:
Simplified Purchasing Flow:
PURCHASING FLOW was simplified by:
Better User Experience & Interface Design:
USER EXPERIENCE & INTERFACE DESIGN changed how visitors interact with the California Science Center by:
RESULTS
Users overwhelmingly embraced the redesign with over 75% expressing positive sentiment and 50% giving 5 of 5 stars of approval and an overall neutral or above response rate of 90% or greater across responses.
More completed transactions and an easier customer experience because of the improved purchase flow from 7 to 2 steps!
Using a new navigation and content surfacing approach, site traffic increased along with satisfaction of users as they were able to more easily interact with the articles, information, and experiences they were seeking.
Finally, and arguably most importantly, the team at the California Science Center coalesced and identified with their new brand, one that they all helped create, and one that showed their love of engaging children and all members of their community with relevant, meaningful, and FUN science learning.
IN CLOSING…
I am exceptionally proud of what we created and what was ultimately delivered by their trusted and proven development partner Stauffer (stauffer.com).
Working with the California Science Center was one of the most engaging, exciting, and rewarding projects of my career. The engagement of their team intersected with the passion of their community making a truly unique, collaborative, and creative environment!
I look forward to the opportunity to continue to help their dedicated team continue to create engaging science learning opportunities for children, families, individuals, and their community at large!
CEO at BENlabs / TubeBuddy - Passionate about entertainment, content, AI, deep learning, and blockchain
Barrett was an amazing asset to BEN during his time at the company. Barrett is always thinking outside of the box and his approach helped drive efficiencies, innovation and user satisfaction in the products and tools he lead in creating. Barrett is always looking to understand the “why” of the problem and create solutions solving the roots of the issues presented to him. A self-starter and thinker, Barrett looks for ways to improve the world and people around him, and rapidly adapts to market, business and individual conditions to overcome challenges. Barrett works fluidly across executive, staff and technical teams, creating vision and motivating action.
Barrett’s creative leadership combined with his vast experiences, ability to articulate vision and an entrepreneurial approach enabled him to steward the execution of the product roadmap while creating and inspiring positive relationships across teams during his time with BEN.
AI Software and DevelopmentAI Software and Development
Barrett is really great at what he does. What is that? Everything. He just knows his stuff. He’s smart and insightful and has given my company a lot of great advice, as well as financial models, contacts, business model idea and a lot more.
If you get the opportunity to work with Barrett at The_Groop, I recommend you do so.
Designer, creative director, brand strategist, and Web3 community builder.
Barrett was instrumental in helping The Groop grow 100% year over year for 3 years.
His ability to lead, teach, and service our clients all at the same time was key.
He supported our sales and business development efforts with great results.
In addition, he worked with me and our teams to help document and systemize our service delivery.
One of the bonus additions was the work we did together on product architecture and product leadership. We had the opportunity to work together on architecting various enterprise-scale applications and startups.
It was an honor to work with Barrett and I look forward to collaborating again.
Designer, creative director, brand strategist, and Web3 community builder.
