Triggers, Routines, Rewards…
How humans behave, no matter what we do... A look and understanding of the basic mechanics of campaign advertising and connecting to your audience.
Successfully consulted for over 100 funded startups and Fortune 500 companies, leading to recognition on the Inc. 500 and winning several industry awards. 20+ years of experience.
Is a collection of the stories made together with the great people who I have had the pleasure of meeting, connecting, and sharing my life with. These stories capture the experiences we created, discovered, manifested and built together resulting in the collection tools, skills, and knowledge that embody me today.
After a dual emphasis major from USC’s School of Accounting and Information Systems. I started a traditional career at Arthur Andersen and then Ernst & Young.
I needed change, so I went for it. Made bold moves and five years later, as an accountant turned founder in an Inc. 500 company, life had never been more enjoyable.
Surviving on my own through a challenging journey no school could have prepared me for. Ultimately leading me to work with Bill Gates.
From working with Gates to nurturing the growth of the company, I gained confidence and experienced personal and professional growth.
Returning to solo practice was less daunting this time, having already laid a solid foundation for my aspirations, I was ready to start building my future.
Leaving my VP role, it was time to start building my own future. As I settle down with my growing family, I bring my experience to intentionally build a new chapter.
Barrett was instrumental in helping The Groop grow 100% year over year for 3 years. His ability to lead, teach, and service our clients all at the same time was key.
He supported our sales and business development efforts with great results.
In addition, he worked with me and our teams to help document and systemize our service delivery.
One of the bonus additions was the work we did together on product architecture and product leadership. We had the opportunity to work together on architecting various enterprise-scale applications and startups.
It was an honor to work with Barrett and I look forward to collaborating again.
Designer, creative director, brand strategist, and Web3 community builder.
Barrett was an amazing asset to BEN during his time at the company. Barrett is always thinking outside of the box and his approach helped drive efficiencies, innovation and user satisfaction in the products and tools he lead in creating. Barrett is always looking to understand the “why” of the problem and create solutions solving the roots of the issues presented to him. A self-starter and thinker, Barrett looks for ways to improve the world and people around him, and rapidly adapts to market, business and individual conditions to overcome challenges. Barrett works fluidly across executive, staff and technical teams, creating vision and motivating action.
CEO at BENlabs / TubeBuddy - Passionate about entertainment, content, AI, deep learning, and blockchain
Barrett is really great at what he does. What is that? Everything. He just knows his stuff. He’s smart and insightful and has given my company a lot of great advice, as well as financial models, contacts, business model idea and a lot more.
AI Software and DevelopmentAI Software and Development
How humans behave, no matter what we do... A look and understanding of the basic mechanics of campaign advertising and connecting to your audience.
How to get things started on the right foot so you can finish without anyone getting, feeling, or being left behind.
Paragraph here. Noto is a global font collection for writing in all modern and ancient languages. Noto Sans is an unmodulated (“sans serif”) design for text
Bringing centuries of exploration, knowledge, achievement and discovery to life in engaging science learning for all.
A toolkit and approach bringing the future into focus based on human behavior and our most intrinsic needs.
Empowering children, families, educators and communities to lead from the classroom through the kitchen
Designer, creative director, brand strategist, and Web3 community builder.
Barrett was instrumental in helping The Groop grow 100% year over year for 3 years.
His ability to lead, teach, and service our clients all at the same time was key.
He supported our sales and business development efforts with great results.
In addition, he worked with me and our teams to help document and systemize our service delivery.
One of the bonus additions was the work we did together on product architecture and product leadership. We had the opportunity to work together on architecting various enterprise-scale applications and startups.
It was an honor to work with Barrett and I look forward to collaborating again.
CEO at BENlabs / TubeBuddy - Passionate about entertainment, content, AI, deep learning, and blockchain
Barrett was an amazing asset to BEN during his time at the company. Barrett is always thinking outside of the box and his approach helped drive efficiencies, innovation and user satisfaction in the products and tools he lead in creating. Barrett is always looking to understand the “why” of the problem and create solutions solving the roots of the issues presented to him. A self-starter and thinker, Barrett looks for ways to improve the world and people around him, and rapidly adapts to market, business and individual conditions to overcome challenges. Barrett works fluidly across executive, staff and technical teams, creating vision and motivating action.
Barrett’s creative leadership combined with his vast experiences, ability to articulate vision and an entrepreneurial approach enabled him to steward the execution of the product roadmap while creating and inspiring positive relationships across teams during his time with BEN.
AI Software and DevelopmentAI Software and Development
Barrett is really great at what he does. What is that? Everything. He just knows his stuff. He’s smart and insightful and has given my company a lot of great advice, as well as financial models, contacts, business model idea and a lot more.
If you get the opportunity to work with Barrett at The_Groop, I recommend you do so.
Designer, creative director, brand strategist, and Web3 community builder.